A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven major Japanese media platforms. Scoring an impressive 65,578 points, Pokémon topped the annual rankings.
The rankings utilize a proprietary "reach score," calculating daily brand interactions across apps, games, music, videos, and manga. Data was gathered monthly from 100,000 Japanese respondents aged 15-69.
Pokémon's dominance stemmed largely from its App Games category score of 50,546 points (80% of its total score), fueled by the ongoing success of Pokémon GO and the launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic partnerships, like the Mister Donut collaboration, and the rising popularity of collectible card games also boosted reach.
The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, anime, movies, trading cards, and more. Managed collaboratively by Nintendo, Game Freak, and Creatures Inc. under The Pokémon Company (established 1998), the brand's success reflects effective cross-media coordination.
