Blue Protocol global distribution cancels final updates and compensation for players as Japan servers shut down
In an official statement, Bandai expressed their regret over the cancellation of the game: "We have decided that it is beyond our capabilities to continue providing a service that satisfies everyone." The company also noted their disappointment in not being able to continue development for the global release with Amazon Games.
As the game approaches its termination, Bandai said it plans to continue supporting Blue Protocol with updates and new content until its final day. Though, it should be noted that players will no longer be able to purchase, nor request to refund, the in-game currency, Rose Orbs, but Bandai will distribute 5,000 Rose Orbs to players on the first day of each month from September 2024 until January 2025, along with 250 Rose Orbs daily. Additionally, players can also get the season pass for free starting with the recently released Season 9 pass, and the final update, Chapter 7, is scheduled for release on December 18, 2024.
The game launched in Japan in June 2023 and initially generated substantial interest, attracting over 200,000 concurrent players immediately upon its release in the region. However, it was reported that the game's Japan launch was marred by issues affecting its servers, prompting Bandai to initiate emergency maintenance operations during release day. The game swiftly faced dwindling numbers and mounting dissatisfaction among its player base.
Despite its promising start, Blue Protocol grappled with maintaining its player base and failed to meet the company's financial projections. Bandai Namco had previously indicated that the game had underperformed, several months ago in its financial report for the fiscal year concluding March 31, 2024, which influenced the decision to discontinue services.