HoYoverse's mobile sensation, Zenless Zone Zero, continues its impressive market dominance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its initial July 2024 launch figures.
AppMagic data reveals Zenless Zone Zero's cumulative mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced game mechanics, fresh locations, and new game modes, all stimulating increased player spending.
The free availability of Harumasa as a promotional character, coupled with a focused banner featuring Hoshimi Miyabi, significantly contributed to this revenue surge.
Remarkably, the 1.4 update maintained player engagement far beyond typical trends. Unlike the usual post-update spending decline within a week, Zenless Zone Zero consistently exceeded $1 million in daily revenue for over 11 days, and remained above $500,000 even after two weeks.
While undeniably successful, Zenless Zone Zero still trails behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail, in terms of overall revenue.
