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World of Warcraft Getting More Expensive in One Region

Author : Isabella Jan 23,2025

World of Warcraft Getting More Expensive in One Region

World of Warcraft to Hike Prices in Australia and New Zealand

Starting February 7th, Blizzard Entertainment will increase the cost of all World of Warcraft in-game transactions for players in Australia and New Zealand. This price adjustment, attributed to global and regional market fluctuations, affects everything from monthly subscriptions to individual purchases like WoW Tokens.

Players with active recurring subscriptions as of February 6th will enjoy their current rates for a grace period of up to six months, according to Blizzard. This isn't the first time WoW has adjusted pricing; however, the US monthly subscription price has remained at $14.99 since 2004.

The price increases will see the monthly subscription in Australia rise from AUD $19.95 to AUD $23.95, and in New Zealand from NZD $23.99 to NZD $26.99. Annual subscriptions will also increase, capping at AUD $249.00 and NZD $280.68 respectively. The WoW Token will increase to AUD $32.00 and NZD $36.00. Other in-game purchases will also see similar price adjustments.

New World of Warcraft Pricing (Australia & New Zealand - Effective February 7th):

Service Australian Dollar (AUD) New Zealand Dollar (NZD)
12-Month Recurring Subscription $249.00 $280.68
6-Month Recurring Subscription $124.50 $140.34
3-Month Recurring Subscription $67.05 $75.57
1-Month Recurring Subscription $23.95 $26.99
WoW Token $32.00 $36.00
Blizzard Balance $24.00 $27.00
Name Change $16.00 $18.00
Race Change $40.00 $45.00
Character Transfer $40.00 $45.00
Faction Change $48.00 $54.00
Pets $16.00 $18.00
Mounts $40.00 $45.00
Guild Transfer & Faction Change $56.00 $63.00
Guild Name Change $32.00 $36.00
Character Boost $96.00 $108.00

While current exchange rates might suggest parity with US prices, the fluctuating nature of the AUD and NZD means this alignment may not be permanent. The announcement has prompted mixed reactions from the WoW community, with some criticizing the move while others view it as a short-term alignment with US pricing. Blizzard maintains the decision was not taken lightly and acknowledges the impact on its player base. The long-term consequences of this price adjustment remain to be seen.