Home News When Is the Best Time to Buy LEGO Sets?

When Is the Best Time to Buy LEGO Sets?

Author : Oliver Mar 15,2025

Less than a decade ago, adult LEGO builders were a niche community. LEGO catered to these AFOLs (Adult Fans of LEGO) with occasional Creator Expert sets like modular buildings, but these were exceptions, not the rule. However, in the last ten years, LEGO has masterfully rebranded itself. "Automatic binding bricks" are now a mainstream hobby for teens and adults. While original modular buildings remain, LEGO now offers scaled replicas of movie props, working amusement park rides, luxury car models, and more. These sets aren't designed for play, but for display—pieces of art to be admired and appreciated.

This expansion, while exciting, comes with a higher price tag due to increased piece counts and licensing fees for sets based on franchises like Disney, Marvel, Star Wars, Nintendo, and Minecraft. The higher retail prices might impact purchasing habits, leading to more considered spending choices, but it hasn't stopped the LEGO craze.

LEGO maintains premium pricing and retires sets instead of allowing price depreciation. However, savvy shoppers can maximize their value by buying during specific times of the year.

How much are you willing to spend on a LEGO set? ------------------------------------------------

$25$50$75$100+

AnswerSee ResultsDouble Insider Points

The LEGO VIP program relaunched as LEGO Insiders in August 2023. It's a free loyalty program offering benefits like early access to exclusive sets. The primary advantage is Insider points earned on purchases from LEGO.com or LEGO stores. In the US, every dollar spent earns 6.5 points, redeemable at a rate of 130 points per dollar. Double points promotions significantly boost savings. Keep an eye on LEGO's social media for announcements.

Most Expensive LEGO Sets
Sales Seasons

Black Friday and Cyber Monday

LEGO participates in Black Friday and Cyber Monday sales, offering increased point multipliers on select sets (sometimes 3x or even 4x). Check LEGO's website for 2025 details.

Amazon Prime Day

Amazon Prime Day, typically a two-day event in mid-July and again in October, offers LEGO deals. Prime members benefit from discounts on various LEGO sets, often including popular franchises.

Prime Day LEGO Deals

Holiday Weekends

Three-day weekends around federal holidays (Presidents' Day, Labor Day, Memorial Day) often feature LEGO discounts at various retailers.

Third-Party Outlets

Amazon, Target, Walmart, Barnes & Noble, and Best Buy also sell LEGO sets. Check these retailers for their Black Friday and Cyber Monday deals. Note that only Target offers Insider points, but at a lower exchange rate (1:1).

Note: Target offers redeemable Insider points for LEGO purchases, but at a lower rate (1:1) compared to the official LEGO Store (1:6.5).

Gifts With Purchase

Gifts With Purchase (GWPs) offer complimentary sets with specific spending thresholds. These change frequently, so check current offers before purchasing.

May The 4th Be With You!

Star Wars Day (May 4th) consistently features excellent LEGO deals and often introduces new Collector Series sets. In the past, it included increased Insider point multipliers.

Careful planning and awareness of sales events allow LEGO enthusiasts to enjoy their hobby without excessive financial strain.

### LEGO Star Wars Imperial Star Destroyer