World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real, graffiti-covered tank! This eye-catching stunt promotes the recent Deadmau5 collaboration.
The decommissioned tank, fully street-legal, has toured the US, making appearances at events like The Game Awards. Fans who spotted and photographed the tank had a chance to win exclusive merchandise.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players an exclusive "Mau5tank" featuring lights, speakers, and music. Themed quests, camos, and cosmetic items are also available.
The campaign playfully highlights the game's gamification. While some serious military simulation enthusiasts might disapprove, the stunt is a fun and harmless way to promote the game. It's not the first time a company has used a similar tactic, but it's certainly a memorable one, especially for fans of heavy metal music.
Considering joining the fun? Check out our list of current World of Tanks Blitz promo codes for a helpful boost before you dive in!
