The PUBG Mobile x American Tourister collaboration is now live, offering both in-game and real-world items. Fans can acquire themed luggage within PUBG Mobile, including a backpack and suitcase.
However, the real highlight is the limited-edition American Tourister Rollio luggage featuring PUBG Mobile branding. This collaboration extends beyond the virtual world; American Tourister will also have a significant presence at the PUBG Mobile Global Championships finals at the ExCeL London Arena this weekend, including on-site activations.
This partnership marks another unique collaboration for PUBG Mobile, adding to its impressive list of brand partnerships, ranging from automobiles to now, luggage. While Fortnite often collaborates with pop culture icons, PUBG Mobile consistently secures partnerships with major brands, highlighting the game's significant mobile reach and appeal to corporate sponsors. The collaboration's success underscores the game's considerable influence and market penetration. Attendees of the PUBG Mobile Global Championships should look out for players sporting the distinctive blue and yellow American Tourister luggage.
