January 2025 Gacha Game Revenue: Genshin Impact Leads the Pack
The gacha game market continues to thrive, with January 2025's revenue figures revealing some interesting trends. Genshin Impact, boosted by a major update featuring the Pyro Archon and the highly anticipated Mawuika banner, saw a remarkable surge in revenue, doubling its December 2024 earnings to a staggering $99.4 million.
Image: ensigame.com
Trailing behind Genshin Impact, Pokemon TCG secured a strong second position with $64 million in revenue. Love and Deepspace, a popular "female gacha" title, rounded out the top three, generating $55.2 million.
Honkai Star Rail experienced a dip in earnings, reaching $50.8 million for the month. Zenless Zone Zero also saw a significant decrease, with revenue halved from $57.9 million in the previous month to $26.3 million in January.
It's important to note that this ranking considers only mobile platform revenue. While some titles, such as miHoYo's offerings, are also available on PC, their PC revenue isn't included in these figures. Furthermore, the data incorporates a multiplier for Android revenue in China, as Google Play is unavailable in that market, using iOS revenue as a basis for estimation.
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