NBA 2K All-Star, a mobile adaptation of the popular basketball simulation game, is launching in China on March 25th. This collaboration between Tencent and the NBA aims to bring a live-service version of the franchise to mobile players in the East.
The increasing popularity of mobile gaming has led to a surge in AAA sports simulators on mobile platforms. While the presence of sports sims on mobile isn't unexpected, the partnership between Tencent and the NBA to bring NBA 2K to mobile in China is noteworthy. Basketball boasts a massive following in China, making this a strategic move for both companies.
The lack of a typical year-based title (like NBA 2K24 or 2K25) suggests a potential long-term live service model for NBA 2K All-Star. The specifics of this mobile version remain to be seen, adding to the anticipation surrounding its March 25th release.
Shoot for the hoop
Details about NBA 2K All-Star are currently limited, leaving much to speculation. However, this release, along with the recently launched Dunk City Dynasty (another NBA collaboration), highlights the NBA's growing focus on the mobile gaming market. While previous attempts, like NBA All World, haven't always been successful, the overall trend points towards mobile becoming a key platform for engaging NBA fans.
To stay informed about upcoming game releases, check out our regular "Ahead of the Game" feature for a preview of the latest titles.
