Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, bringing star power to mobile gaming for environmental support. Lovato will appear in several popular mobile games, including Subway Surfers and Peridot, offering players Lovato-themed avatars. All proceeds from these in-game items will benefit environmental projects.
PlanetPlay has a history of collaborating with celebrities to promote environmental causes, previously working with David Hasselhoff and J Balvin. This MGTM edition promises broader reach and impact due to its inclusion in multiple top-tier mobile games.
A Winning Collaboration
This initiative stands out for its scale and potential impact. Unlike many celebrity-driven campaigns, MGTM’s wide reach across numerous popular games (including Avakin Life and Top Drives) suggests a significant contribution to environmental initiatives. It's a win-win-win scenario: benefiting the environment, engaging Lovato's fans, and boosting the participating game developers.
For Lovato fans, this provides a unique opportunity to engage with their favorite artist while supporting a good cause. For those curious about the featured games, be sure to check out our list of the best mobile games of 2024.
