The LEGO craze has exploded over the past decade, captivating not just children, but teens and adults alike. LEGO sets themselves have evolved, boasting incredible detail, diverse functionalities, and a wider range of styles than ever before. Some are designed for imaginative play, while others are exquisite display pieces, functioning as stunning dioramas or valuable collectibles. A growing trend sees LEGO sets seamlessly integrating into home decor, acting as unique wall art, planters, or floral arrangements.
With hundreds of LEGO sets available, spanning various piece counts, themes, and price points, potential buyers often face two main challenges: locating the desired set and finding it at a reasonable price. The primary culprit behind these issues is often the retirement of sets. LEGO regularly retires sets, even popular ones, to make way for new releases. This has fueled a thriving resale market, where prices are often inflated by 200-300%.
Let's be honest, LEGOs are expensive, and prices have steadily climbed in recent years. Consider the colossal 7,541-piece Star Wars Millennium Falcon, released in 2017 for $800 (already exceeding the typical "10 cents per piece" rate). Today, that same set commands around $850.
Fortunately, smart shopping strategies can mitigate these challenges. Here's your guide to finding the best deals on LEGO sets in 2025, including optimal shopping times.
Where to Buy LEGO Sets Online
LEGO Store: The official LEGO store offers the broadest selection, easily searchable by theme, price, release date, and customer rating. They provide excellent customer service and the valuable LEGO Insiders program (more on that below).
Amazon: A reliable option with occasional modest discounts.
Target: Offers modest discounts and accepts LEGO Insider points (though the exchange rate might not always be ideal).
Walmart: Similar to Target, offering modest discounts.
The LEGO Store, while usually charging full price, stands out with its points system. Each dollar spent earns 6.5 points, with 130 points equaling $1 (effectively a 5% return). Double points promotions further enhance its value.
Amazon, Target, and Walmart, while lacking the points system and exclusive sets, often offer modest discounts compared to the LEGO Store's full retail price, especially when clearing out older inventory.
Ultimately, compare prices and benefits. A 10% discount at Target might not outweigh the long-term savings and exclusive sets from the LEGO Store's points system.
Where to Buy Retired Sets Online
For retired sets, your options are limited to unofficial marketplaces like Craigslist, eBay, and Facebook. Expect higher prices; negotiate, compare offers, and be prepared to pay a premium.
Where to Buy LEGO Sets in Stores
Brick-and-mortar stores offer a hands-on experience. While selection may be smaller than online, the in-person LEGO Store mirrors the online experience, including the Insiders program and interactive features like building stations.
Target and Walmart's LEGO sections are worth checking, along with Gamestop (for gaming-themed sets) and Barnes & Noble (for lifestyle, smaller, and Harry Potter sets). Discounts are less common in smaller stores, but it's worth a look.
For recently retired sets, physical stores might offer a slim chance of finding them, as retailers don't always clear out inventory immediately.
When Do LEGO Sets Go on Sale?
Beyond occasional box-store discounts, LEGO sets rarely go on sale. However, key dates offer opportunities:
- May 4th (Star Wars Day): Double Insider points on Star Wars sets.
- March 10th (Mario Day): Similar deals in partnership with Nintendo.
- Year-Beginnings: Clearance sales at box stores as they refresh inventory.
- Holiday Season (Black Friday, Cyber Monday): Significant discounts.
- Amazon Prime Days (July & October): Potential LEGO deals.
